The first cost: the cost is only includes the raw materials (including the components) and labor directly consumed in the manufacture of a particular product.
CP = MP +MOD consumed, (MP consume = EIMP + MP costs – EFMP)

Where:

CP = initial cost
MP = Raw Material
EIMP = initial inventory of raw material
EFMP = final inventory of raw material

Cost of transformation: the company is investing to transform the raw materials and components into finished products. Represents the workforce and overhead costs of the direct production.
TC = GGF + MOD

Where:

CT = cost of processing
MOD = direct labor
GGF = expenditure generale manufacturing

Cost of production: represents, in a period of time, the cost of inputs used in the process of transformation of raw materials and components into finished products.
CPRO= MP consumes +MOD + GGF

Where:

CPRO = cost of production
MP = Raw Material
GGF = indirect costs of manufacturing

Cost of the manufactured products: is represented in a given period, the cost of production of the products (goods + services) manufactured in the period. Take into account the inventories by stage of development that are in the organization.
CPF =ILO + CPRO – TOOK

Where:

CPF = cost of manufactured goods
Stock ILO = initial property in the process
TOOK = final inventory in the process

Cost of sales: represents the cost of goods actually sold during the period. Taking into account the stocks of finished products or in production, which are in the organization.
CPV = ILO + EIPA + CPRO – TOOK – EFPA

Where:

CPV = cost of sales
ILO = initial actions of the assets in process
EIPA = initial inventory of finished products
CPRO = cost of goods produced
TOOK = final inventory in the process
EFPA = final inventory of finished products

Analysis of cost-volume-utility – CVU

The analysis of CVU is one of the tools used in business, is studying the behavior of the costs incurred in the volume of production and all income derived from a predetermined by the administrator. Despite being a powerful tool for the decision-making, must be seen as a tool to help in planning and corporate control.

The criteria for the analysis must be previously established, such as:
(A) in sales prices will remain constant for any level of activity;
(B) all costs can be classified as fixed or variable;
(C) the amount of variable costs will be directly proportional to the volume of production;
(D) input prices remain constant for any amount of purchases;
(E) the period of time for the time of planning, there are no changes in the administrative policy, the production process, the efficiency of men and machines, and cost control;
(F) the volume of production and sales volume is a high degree of synchronization, without any significant changes in inventory levels;
(G) all manufactured products are sold.
Please note that there are costs that are traditionally identified, fixed costs such as those that are for periods of time without suffering changes depending on the volume of production.
The variable cost, the change in proportion to the changes in the level of production, in this case, the raw materials vary depending on the volume that occurs.

The importance of verification of the point of balance

It is defined as the point of balance, the level at which the sales volume is equal to the total costs, better define the point at which the benefit is equal to zero.
For the managers, is essential for designing the level of production that generate income necessary and sufficient to cover the total costs, which the volume of sales needed to obtain certain benefits, that the expected profit for a certain level of sales and any change in the costs (fixed and variable), the selling price or the amount affect the gains. Understanding of the behavior of costs facilitates the analysis to determine the level of operations could maximize the benefits.

The analysis of the point of balance is based on the decomposition of the costs (fixed and variable), and follows the equation of costs in writing as:
CT = CF + CV
Where:
TC = total cost
CF = fixed costs
CV = variable cost
Income = P × Q

Where:

P = price / unit
Q = amount
Benefit = R – CT
Where:
R = Income
CT = total cost, and:

Profit Margin = total contribution – fixed Cost

The difference (P – (V) between the price and the variable cost per unit is defined as a unit of marginal contribution. This is the amount that each unit produced and sold aid to cover fixed costs and benefits. The equation of earnings is as follows:
Profit Margin = contribution x Production Units Unitary – fixed Costs
To determine the point of balance in units (Q), taking into account the benefit is equal to zero:

Q = CF / (PV-CV)

BALANCE IN UNITS = CF / Margin unit contribution
The analysis of the point of balance can be used when it is necessary to determine the level of production required to meet the expectation of a benefit default, a goal of benefits (LM).

Thus, the equation of earnings is as follows:
Q = CF + LM / (PV-CV)
Q = CF + LM / Unit (margin of contribution)

The processes of corporate planning, implies a careful selection of targets and a definition of the means to achieve.
Today, with globalization and the competition, the gain came to be a final consequence of business management, which contribute to many other variables such as income, costs, expenses, volume or levels of activity.
The maximization of profit is the goal of the business organization music and more relevant to the benefit, therefore, the high leadership of the business organizations, must have a technical analysis to study the interrelationships and influence in relation to the benefits.
Several authors the treatment of the subject of another traditional way with innovative approaches, but all are promoting the search for the maximum return of the productive capacity and the Total Quality.
In his book, The goal: a process of continuous improvement, Eliyahu M. Goldrattt, uses a sequence of the logical conclusions through the Theory of the Restrictions and concludes that the goal of the company for profit must be “make money,” both current and future “To ensure the continuity of business is achieved when the value of the economic assets of the goods and services of the company offers to the market that produced and made more than the economic value of the resources (goods and services) that the company wins the market and consumed in the process of value-added production. ”
Goldrattt In second place, the proposal by the COT is to provide the necessary information for decision-making, especially in the short term. The model is opposed to the cost accounting traditional, which is based on the apportionment of the fixed costs and consequent allocation of the products.
In view of Goldrattt, the cost of the final product is determined by the operational measures and overall figures of the costs are measured and managed in the information system of the company.

The model of the Decision Theory of restrictions, as Goldrattt
1 – Identify all the limitations of the production system;
2 – Decide how exploit these restrictions;
3 – Subordinate any change in the previous decision;
4 – The increase in the margins of the limitations of the system;
5 – In case of failure to comply with the sequence, will replace the above, but make sure that the problem becomes a system of restriction.

The legal institutions have legal nature, in that sense when investigating is necessary to determine the same so that the studies are more accurate and more profound.

For example, the possession and property have the legal nature to be real rights and are real rights main, by which create rights on the property. By which the rule is the Peruvian Civil Code of 1984 when we studied the civil law Peruvian. OR the Spanish Civil Code of 1889 when we studied the civil law Spanish.

Another example is the case of the bill of exchange whose legal nature is to be a title value. By which the rule is the law of securities Peruvian when we studied the exchange law or cartulary Peruvian.

In that sense when we studied the brokerage agrees to our purposes determine which its legal nature is.

The brokerage has the legal nature to be a contract, and as a contract is a contract atypical in Peruvian law and in the Spanish law that is not regulated by the law in those states.

We must specify that the real estate brokerage apply to it general rules on contracts contained in the Civil Code.

The article 1353 Peruvian Civil Code of 1984 stipulates that all private contracts, including the unnamed, are subject to the general rules contained in the first section of the book entitled sources of the obligations of the Code words, except as incompatible with the special rules for each contract.

It is not by presumed, but they told me that encounter in one of the most beautiful beaches of the world, in Acapulco!

We are in summer and is the time that resorts get so many people looking for a few days of rest and recreation; in my case is not so, I’m WORKING!

Although i would say honestly that did not step not bad, my activity as Administrator of Real Estate i love and in this holiday season my job is to meet people seeking a different option to the offer hotel port. I am going to talk a bit of this.

For the common families count with a property in the Port offers them among other advantages availability for vacations; but for reasons that we know only the deal for short periods during the year, perhaps in the school holidays, bridges and some weekends; however the costs of the property always careful to 100 percent, here are some concepts as an example: Property taxation; services of light, water, telephone and T. V. of pay, which have a minimum quota even when not in use; maintenance of the property and furniture; maintenance fees of the condominium. Not to be the property under the regime of condominium, instead of cover the quota obliged would have to pay the costs of the gardener, alberquero, vigilant, etc.

That is why some property owners opt for an alternative to enable them to earn an income when it is not occupy, rent to vacationers tends to be one of them, even with the risks inevitable that this represents, as are: breakdowns by misuse, abuse in the services, loss of objects, etc.

We can highlight some advantages, both for the owner of a property as for the customer who wishes to rent one of these properties, under the scheme for the administration of Real Estate:

• For the client:

More economical rates that the hotels, privacy, generally have kitchen which represents another option of savings and a person responsible for the delivery of the locality in the terms agreed, that in addition resolves unforeseen situations seeking customer satisfaction (That i am).

• For the owner:

At the time that the property is available may receive income with which reduce the economic impact that a property underutilized causes the count with a person responsible for enhancement; that in turn is responsible for delivering and receiving your property to the rented, which would reduce in a high percentage the risks commented; and in his case, it might also receive support in activities of agency, scheduled maintenance and cleaning for the property is kept in good operating conditions, so that when you decide use really be devoted to enjoy it, while the administrator is responsible for all the problems (That also soil be i).

Conclusion:

Rent a property for vacations under the scheme of Property Management, provides for the One who rent a choice of low-cost; and for the owner, the opportunity to really devote their time in vacations; fail to respond directly tedious affairs of maintenance of the property, visits to government offices, rows for payment of services and eliminate a cost without obtaining benefit to change, to compensate by revenue.

]]> http://betterchoicerealtypr.com/renting-a-property-for-vacations/feed/ 0 http://betterchoicerealtypr.com/how-to-make-an-announcement-cash-assets-u-on-the-internet/ http://betterchoicerealtypr.com/how-to-make-an-announcement-cash-assets-u-on-the-internet/#comments Wed, 11 Aug 2010 19:35:54 +0000 rokki http://betterchoicerealtypr.com/?p=316 Use the title to capture the attention, use the announcement to arouse curiosity. Remember that the title of the announcement is indexed by search engines. Must be descriptive. Use for the title, the text that a client introduced in a search engine (Google, Yahoo, etc….)

-Do not use capital letters since they are very informal.

- Included in the title the two or three characteristics or most important keywords describing what announces. This is important for that when the users use a search engine on the Internet find its announcement with ease.

-Ensure that his Department to sell or rent. appears unique and different from all the available.

- If you can offer some kind of incentive: a discount, a gift, etc. For example, “Haus Cumbaya Includes White Line”

- Put all its power of persuasion in the Title: A good title can multiply by 10 the number of people who read.

E.g. good title

Precious one-bedroom apartment overlooking the sea.

E.g. evil title

Department Quito

This was the title of an announcement of the sale of a department, is very general and not get the reaction to search. You want to be interested and contact.

Description:

Here we have to tell the person who read the announcement the benefits that have our Department with the much detail as possible, taking into account that the space you have is quite limited.

• Explaining why his Department is better or different compared with the other in its class.
• Focus more on the benefits that the user gets in the characteristics of the product.
• Talk directly to the person who is reading the announcement. Instead of saying, “ideal for people who likes enjoy the field” to “If you like the field, this is ideal for you”

• Use words involving action (e.g. Now, impressive, surprising, attractive, Confidential, etc.)

PHOTOS:

Include Photos in his announcement. The person who sees and likes is more prone to contact the people who simply imagines. A photo worth more than a thousand words!!!

PUBLICITE ITS announcement:

-Send the Url (web address) of its notice to all their contacts. You can use the resources of the same page. Will have to send one by one in the section that says send this ownership to a friend. Or you can copy the url to your browser and paste to an e-mail and sends it to all their contacts.

-Use their social networks as facebook, My space, Yahoo or Google. Share the Url to your announcement with all their contacts. This is the simplest way to do so. The other is to send a message comentandoles its announcement at all.

FOLLOW-UP:

-Is an important issue. If your announcement did not get results, edit. The aim should be learn from their mistakes. Search ads that work. In the page you will see how many times has been seen an ad and this will tell you that so effective is this.

- If you have more of a property publicalas periodically (1 per day) and the seekers will give you more exposure.

Things That DO NOT:

-Publish the same announcement again and again followed is what is known as “SPAMMING.” The practice of Spamming will make your ads are eliminated and will make your account to be canceled. In addition, is shown that customers who see the same announcement repeated one after another do not respond. No one likes the spammer.

- NOT try that his Department appear to be too good to be true. Do not exaggerate; simply highlight the real characteristics of his Department.

Once you have an announcement cash post a notice of real estate Free. AND ready to receive many visits and respond several calls.

]]> http://betterchoicerealtypr.com/how-to-make-an-announcement-cash-assets-u-on-the-internet/feed/ 0 http://betterchoicerealtypr.com/costa-rica-now-has-its-portal-of-real-estate/ http://betterchoicerealtypr.com/costa-rica-now-has-its-portal-of-real-estate/#comments Mon, 09 Aug 2010 19:32:43 +0000 rokki http://betterchoicerealtypr.com/?p=314 Costa Rica now Has its Portal of Real Estate – Visiting Costa Rica one note to the naked eye the boom buildings that are taking, many new projects, buildings that are erected by the whole city; but if Costa Rica has only 4 million people for whom so many apartments?

Definitively this great offer real estate is targeted mostly to foreigners who wish to live in a country with the benefits of Costa Rica (tranquility, climate, proximity to the sea, etc).

What happens is that sometimes for foreigners is difficult to take a decision so offer, even if you take an airplane and i know try to visit the majority of buildings and projects, it is impossible, the time does not reach and with what in Costa Rica called “reason” (traffic) is even more difficult work. Surfing the Internet discovered a web site to help solve the problem:

Encuentra24.com, Real Estate Costa Rica, there can be seen, without moving the country in which it is the concerned, the great offer real estate in Costa Rica and the provinces, can make a pre-selection with all the information and photos that have and then to take all the information, appointments, etc to Costa Rica and take things more calm, until certainly gives them time to enjoy the beach and other charms of the country.

No doubt that if what you are looking to invest in properties in Los Angeles and surrounding area of the great metropolis, there is a specialized agency in the Real Estate in this region of California who knows the market to a minimum detail and that will be your best option in counseling. Sunset Strip Realty with the greatest pleasure he guided toward the more secure investment with the knowledge that give you years of experience in the line real estate and thousands of satisfied customers, covering the areas of Beverly Hills, Malibu, West Hollywood and Hollywood Hills, Pacific Palisades, Santa Monica, Brentwood, Bel Air or The Happy just to name a few of them.

Without losing more time, go to the point, when you go to acquire any product either in the supermarket, in the pharmacy or even when he goes to recruit a service as can be go to the cinema or a safe for your car seek the best option, the best suited to their needs and will make him happier. Purchasing property, a house, a mansion or a condominium sera in the fund and with these concepts very similar to those examples, but we are talking about that can be treated in the big business of his life, the more important to you and your family. That is why the decision must be very thoughtful and this means provide certain factors that eventually you avoid a problem, for this reason and sanity should be essential elements, when it comes time to sit beside the fireplace when it has closed the business can enjoy the moment without concerns.

To reach a decision right must first see the result of the balance when placed in it the advantages and disadvantages, and in Sunset Strip Realty may argue that this is always positive, based on the broad experience that the trajectory has provided them with and that turn in favor of customers day to day. But in practice, as we can say this? Well within the advantages are the fact capitalized to over time, creating a security and tranquility economical, love of the costs of paying a mortgage, for example, are lower than those of a rental where in addition not investing but discarding their income on something which is not going to be yours. This also is translated to their children and you will guarantee if at any time needed for a mortgage to buy other properties or other property or meet the needs for cash. Another advantage is the upgrading of buildings in the form constant rise its price; unlike invest in other property to be devalued such as a cart.

The relationship that you with your own home is unique, it gives security, a feeling of personal achievement and the satisfaction of power to amend your taste, from the decoration of their environments until the care of the garden. Feel that belongs to a place, their place in the world, and this has no price. Leave for the latest an opinion for the disadvantages, which are directly related to an item economic and financial. It is to have the obligation monthly on a mortgage payment that could lead some years, provided that it cannot pay cash, what is without doubt is a point in favor. Taxes and fixed costs such as maintenance and insurance also joined, but of course or are approaching even to make shade to the quality and quantity of advantages that must be the owner of his own house. This feeling of comfort, safety and belonging is part of the sensations that transmits Sunset Strip Realty when is advising him on the purchase of his house, knowing that may be the business more important of his life.

]]> http://betterchoicerealtypr.com/advantages-and-disadvantages-in-the-purchase-of-real-estate-in-los-angeles/feed/ 0 http://betterchoicerealtypr.com/take-better-pictures-of-their-real-estate/ http://betterchoicerealtypr.com/take-better-pictures-of-their-real-estate/#comments Tue, 03 Aug 2010 19:18:27 +0000 rokki http://betterchoicerealtypr.com/?p=303 Take Better Pictures of Their Real Estate – Vendors of houses in times past should count on the department to be seen from the street to generate the first impression in potential buyers. Now, with a high percentage of home buyers starting its search for a new home online, the charm of a property is reflected in the pictures so well seen on the internet. The internet is becoming the best way to impress potential buyers immediately.

In a study by the national association of real estate agents, buyers or tenants classified to the photos as the main characteristic used to search for a new home or department. Listings of real estate in line with bad pictures — or worse, no photo — can make to the buyers ignore your property.

How can you make a good impression with your photos of real estate? If you are selling through a corridor/a, find out who photographed your home. Some agents, especially those who manage properties of greater value, opt for recruiting professional photographers to get the best photos possible, while others elected take photos themselves. Look at the Web site of the agency or broker/a to an idea of the quality of photos that you can expect from them.

If you are selling or leasing your home without a broker/a, you also have the option to recruit a photographer to take photos of your home. Hiring a professional can cost several hundred dollars, so this option is not good for the vendors with a reduced budget.

If you want to take photos of your house or department for sale yourself, use the following tips for better pictures of their buildings.

Before photographing the property of your rental or sale.

* Invest in a decent camera. A camera cellular phone is not good enough if you want photos of the quality, but the team of 1000 dollars is not a need either. Any digital camera with five megapixels or more produce good pictures. If you are willing to spend a little more, a digital SLR offers more adjustments and allows you to use a variety of lenses. A tripod is also a good investment for taking photos more precise.
* Get Ready to show your home. You want teach and show the space, not what is in. Make sure your home this clean, and free of objects that cause distraction as: toys, imams refrigerator or things like, before taking photos. If this leaves his home being a little fillet and boring, accents as a vase of fresh flowers can give the touch that is looking for.

While taking pictures of your departmental or house.

* Use so much natural lighting as possible. Open the curtains and turn all the lights to give a brilliant and open the fourth. Use the built-in flash of the camera as little as possible; creates shadows unattractive and creates reflections in mirrors and windows. You should also avoid taking photos in rainy days or at night, because this will produce photos melancholy. For affairs, to take the photos on a day covered for the sun does not generate shadows that obscure your home.

* Choose the best angles and compositions. The best way to do look a fourth is photographing from a corner or from the threshold of the door to include as much of the fourth as possible. This provides context and makes the fourth appear more spacious than a picture from inside. When photographing the outside of your home, stand at an angle instead of photograph in the face, allowing the buyers see the depth of the building or home. While it is possible, avoid taking photos of poles or cables because these detract the picture.

* Do not see your house as something that is not. You want to show the best of his house and that is view as best as possible, don’t want deceive their buyers. For example, a photo taken with a wide angle lens can make a fourth seem bigger than what it really is. The purchasers are disappoint and even annoy when you see your department or house and realize that the bedrooms apparently huge are really small.

* Take many photos. Digital cameras give you the freedom to take many photos as you want, so you experiment with many angles and adjustments to the camera. Check the photos later and choose which show better his house.

After taking pictures of their property.

* Retouching photos. After you have chosen their best pictures, you will find probably need a little bit of magic. Your living room seems perhaps too dark, or outside his home is framed by ugly wires of telephone. Tools of retouching pictures that can be found on-line as Picnic and Snip shot are easy to use and allow you retouching your photos, adjust its brightness and contrast, and correct the colors.

* Make a list that is as good as your photos. For that buyers see the stunning photos of your property, the photos should appear in a Web site that is easy to use and easy to find through the search engines. If the photos completed increases in a corporate site or in its own web site, make sure that the site this day, that is easy to navigate and to use high-quality photos and large. Gather photos with an accurate description, striking and that paint an attractive picture of your home.

When you are ready to publish its property register and publish your property Free of Charge.

We can draw as a starting point of this crisis the collapse of the mortgages so-called subprime that occurred in the United States at the end of 2008, mortgages that were granted to customers of dubious solvency, with the risk of default. When these mortgages actually were unpaid, investment funds and bag that was supported in expected revenue of these mortgages were sunk, which led to a financial crisis which reached dyes international due to the globalization of the economy in our day.

Were implemented the unpaid mortgages and the real estate market American was saturated with this new offer real estate, and it is that increasing the supply of properties cleared by the banks that made to collapse the prices of real estate in that country.

Fortunately, and despite the close relationship of the economies us. and Mexican, in Mexico has not produced a similar situation. Certainly there has been a slowdown in the market, penalized in addition to the recent tax increases and the new devaluation, which suffered the Mexican peso against the dollar, but still Mexican banks have kept the mortgage interest rates in the same line as in previous years, and thus, the real estate market mexican presents itself as an alternative more interesting for the investor in search of capitalization of their investments.

If a person has a fixed income and recurrent economic capacity to pay a coupling, this is an excellent time to buy property (house or ground) despite the crisis. The real estate sector in Mexico is one of the best possible investments since the banks offer us the fixed rate, which puts us ahead of many other property markets, because to have fixed rate we have the security of the credit will not be amended during its life.

Due to the slowdown in the real estate market, many properties are offering below their real value precisely because of the lack of buyers. And the market offers properties of all sizes, prices and investment profiles, so that the window of opportunity is now more interesting than ever.

The real estate investment has been and continues to be a good investment. The real estate does not deteriorate over time if they are given the proper maintenance. The need for housing continues to grow, and a real estate investment may be even constant source of income if income. In addition, the value of the real estate is not affected by the possible future fluctuations of the Mexican peso, retaining its value in the future, and generating a always interesting betterment.

Do not sight signs of recovery from this crisis in the short term, so that we have to think the best way to protect our heritage, not put at risk and to increase even. And the best way is without doubt, and taking advantage of the present time to get the best deals, through the acquisition of real estate.

]]> http://betterchoicerealtypr.com/in-times-of-crisis-invest-in-real-estate/feed/ 0 http://betterchoicerealtypr.com/how-do-i-choose-a-real-estate-agent/ http://betterchoicerealtypr.com/how-do-i-choose-a-real-estate-agent/#comments Thu, 29 Jul 2010 19:04:50 +0000 rokki http://betterchoicerealtypr.com/?p=295 How do I Choose a Real Estate Agent - The real estate market is expanding. That makes continuously new operators and real estate agents, also known as “realtors”, entering the market, offering their services and advice, increasing the options for those who are facing before the do not by themselves very simple task of buy or sell their property.

How can make to choose the real estate agent for you?
Then you provide some tips that help you with this important decision and that the success and satisfaction of the whole process to which should be addressed before any transaction of real estate.

• The real estate agent should be a professional, to convey security, which has an extensive knowledge of the market and the different processes of purchase and sale, contracts and additional documents that are required,

• The  professional must have its license valid and active, adopted by the state where, and enjoy a good reputation and prestige in the property sector and by the financial institutions,
• Should Be treated in a person with that can be established an excellent relationship agent-customer, where there much confidence, already is at stake its heritage, of his family or company,

• Agent should advise his client in all matters relating to financing, to have the ability to identify the buying power of the same, and must have all the knowledge of Finance, Valuation real estate, Real Estate, Property Titles, Marketing and Sales.

Buy or sell a property is no easy task. That is why, search for people who are qualified to help you, and to show the best available to do so. Look out for that daily are striving to be best professionals and better human beings, and certainly reach the absolute success in this important task of buy or sell their property.

1. Pay any debt which may have contracted.

Most of the reimbursement of taxes are going to pay loans of cart, study, mortgages and balance sheets of credit cards. In our opinion, the debt that must first be pay are the annoying debts of credit cards. Normally, these cards carry higher interests ranging from 19 – 29 per cent, they mean payments a little heavy interests. The mortgages and other loans on the other side has interest rates more reasonable. We recommend that give priority to its debts and try to eliminate first which they have a percentage of interest higher. A large number of individuals with heavy debts of credit cards opt to resort to companies specialising in negotiate debts. These companies can reduce the debt significantly, between 40 – 60 percent, that can get to be thousands of dollars that saves.

2. Repair of housing and other improvements.

The heater is not functioning very well? The roof has a leak? The cart has a strange noise? The reimbursement of taxes is a great way to take advantage of this money to make these necessary repairs that so far had not been able to include in its budget. We recommend You take those extra funds to make repairs that not to be arranged in a future you can leave more costly or cease to function definitively.

3. Investments.

This is a great opportunity to invest. The common to the North American does not have enough savings to lasting more than 1 month. This means that a disease improvista or any emergency unexpected what can be left in the bankruptcy. We recommend you save a bit of extra dollars for rainy days.

3. Treat buying something that has always wanted.

No accounts payable? Without debts? Do not need of repairs? Savings Has extra? Is among the lucky few. Then taking advantage of his good fortune and dese taste in something. A new T. V. , a billiard table, go shopping, holidays on an island. Treat a little, because after all one lives but only once.